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Profile Dr Flevy Lasrado is a future-thinking organizational excellence professional with an abundant passion for innovation and excellence; She is a winner of American Society of Quality’s award for Quality professionals of UAE in 2019. In addition to this, Dr Lasrado has won several other accolades in her field such as Research Excellence award, Vice chancellors award for teaching excellence from University of Wollongong Australia. She is an author of several books on innovation and quality management based on her cutting-edge research, which have been published by international publishers as Routledge UK, Springer Nature Germany, Palgrave McMillan etc to contextualize quality management practices to the Middle East region. With a profound passion for excellence and innovation Dr Lasrado is an actively industry engaged professional who specializes in assessing excellence and innovation is healthcare sectors as a team leader and assessor for Dubai quality award and innovation award. Dr Lasrado carries extensive experience of assessing award-winning hospitals of UAE.