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Patient Safety, a shared responsibility. The role of MedTech Innovations in driving safety



Healthcare Associated infections, AMR, Sepsis and Medication Errors - 4 primary areas under Patient Safety - represent 70% of the burden if disease and cost.

Market research confirms “safety” has become even more important  during this COVID era. Keeping patients safe is HCPs largest priority but Patient Safety is a shared responsibility, not only for HCPs and Healthcare Institutions but also for the Pharma Industry, MedTech Industry and patients themselves.

Among the challenges impacting patient safety are strained resources, insufficient training and education, obsolete technology and equipment, lack of awareness, variation in practices, limited collaboration across departments, staff shortages and turnover and complexity to implement safety measures. Medtech innovations can support institutions address such challenges thus optimizing patient and healthcare worker’s safety, delivering efficiencies and expanding access, lowering overall cost of care delivery and improving quality of care & patient experience.

Learning objectives

  • Learn more about the risks that exist at every step of the patient's journey and the cultural challenges to address patient safety 
  • How addressing these risks and enhancing Patient safety is a shared responsibility
  • Highlighting the role of medical technology innovation in building a culture of safety to protect patients and increase the quality of care


Richard John Rees-Davies

Director, Strategic Marketing – EMEA Region/ Country Marketing Management

Richard Rees-Davies leads Strategic Marketing for Becton Dickinson within Eastern Europe, Middle East & Africa.  He has spent the majority of his career leading Marketing & Commercial teams for major blue chip healthcare organisations including GE Healthcare & Intel GE Care Innovations, both within mature & emerging markets.  Patient Safety is a primary focus area for him at BD, where he is eagerly exploring opportunities to partner with organisations to address this vital area and now highlighted as even more critical during this post-COVID era.  Richard graduated with a BSc (Hons) in Physics and Electronic Systems at Brunel University London, additionally graduating with the Chartered Institute of Marketing.  He lives with his family in Marlow, England.