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Connecting & Optimizing a Patient’s Journey to Safety. A unique and immersive virtual experience at the BD Center for Safety & Clinical Excellence



Risks exist at every step of the patient journey. There are also cultural challenges to effectively address patient safety. In many cases safety is based on the heroism of clinicians as opposed to the design of safe systems, processes and conditions that enable HCPs to make safer choices.

We often think of compartmentalised areas of expertise and value, but we need to think of the value we deliver across the Patient Journey. Backed by a substantial investment of $1B annually in healthcare innovation and with over 120 years addressing some of healthcare’s most pressing challenges, BD can help address Patient Safety challenges across the continuum of care with innovations connecting and optimizing a patient’s journey. By being present at multiple stages of the patient journey our medical technology innovations are geared towards automating tasks to facilitate Information sharing, peer to peer learning, training and best practice updates, intercepting potential errors, reducing variation in practice, managing workforce shortages and improving diagnostic accuracy and timelines and improving clinical decision making.

Learning objectives

  • Understand the patient’s journey across the continuum of care, showcasing through a virtual tour of our BD Center for Safety & Clinical Excellence
  • The potential of medical technologies across the continuum of care – from medication management and parenteral drug delivery to diagnostics and solutions for clinical research
  • Learn about supporting providers to meet the national and international safety standards and contributing to more sustainable healthcare systems in the region


Sara Naaktgeboren Lind

Associate Director, Customer Success & Customer Experience

Sara’s career has focused on championing  customers through customer centricity, customer experience and patient experience programs and initiatives. In her current role she is responsible for developing and coordinating new approaches to customer success and leads coordination of customer experience activities across business units and functions in the region. She also leads customer the engagement strategy for the Innovation and Engagement Center in the European Headquarters.

Sara earned her MBA from the Carlson School of Management, University of Minnesota.